Podcasts

The basics of podcasting

Podcasts are simply MP3 files that have been uploaded to the Internet.  Podcasting began when bloggers started posting audio into their entries.

The name came from the Apple iPod, but the IPod is not necessary to the technology.  Any MP3 (and increasingly, video) file delivered via the Internet can be considered a podcast.

The ability to ’subscribe’ to a particular podcasts  are delivered via an RSS application automatically to your computer.

Podcasts are ideal for marketing and advertising.  Some of the benefits include:

• Engage your audience on their time and terms
• Explain topics deeper than in printed materials or other mediums
• Interact with your audience through comments and voicemail outlets
• Engage a prospect beyond the 15-30 minutes your salesperson has in front of them
• Present your company, product or service in an entertaining format to build brand

Additional podcasting topics will be available in the right hand links section of this page in the near future.

If you have any questions on podcasting, schedule a conference call or appointment with UniversalWit.