1129 Ridge

1129 Ridge Avenue
www.1129Ridge.com

Concept:

Reinvent the haunted house in an online event/interactive game, using Interactive, Social and Street marketing tactics to the max.

Interactive

• Game that is designed to capture viewer attention through engaging video and interactive tasks
• Search Engine Optimization (Accomplished in one month without paid placements of any kind)
  • 6 of the top ten on Google
  • 4 of the top ten on Yahoo
  • 3 of the top ten on MSN
• Blog that is read on a regular basis
• Email Opt In (100% Direct Related/30% In-Direct)
• Traffic re-direct from other popular sites
• Micro sites spun out of main site for more marketing opportunities

Social Media

• Video campaign on You Tube
• 1,700+ friends on My Space in one month
• Craig’s list listings announcing the game
• Flickr page dedicated to the game
• Text Message Opt-in harvesting (40% of subscribers)

Street

• Flyer campaign at popular events
• Trick or Treat events
• Mobile billboard
• Chalk outlines in major metro areas