http://universal.myfastsite.com Pittsburgh Online Marketing and Social Media Marketing Thu, 20 Nov 2008 02:38:12 +0000 http://backend.userland.com/rss092 en Interactive - Social Media - Street Marketing. That is UniversalWit. Get the cutting edge of marketing with the bite of creative wit. If you are looking for traditional marketing services, then we are probably not right for you. However, if you want to move your marketing into the ... http://universal.myfastsite.com/2007/10/07/hello-world/ Each week (well most weeks), we look at a social network beyond My Space, Facebook and YouTube.  IMVU qualifies as our first look at a virtual world, but we have selfish reasons.  We are very excited to see the music companies line up to create a social music network within ... http://universal.myfastsite.com/2008/11/19/a-look-at-imvu/ Great chart today from Marketing Sherpa that highlights shift from traditional to online.  Speaks for itself: http://universal.myfastsite.com/2008/11/18/online-marketing-shift-one-more/ In addition to Jerry Yang leaving Yahoo, which paves the way for Microsoft to somewhat catch up now, another article caught my attention from Reuters.  The headline read "Tech firms turn to social media to reach consumers". http://universal.myfastsite.com/2008/11/18/social-media-gets-some-high-level-press/ UniversalWit Games and My Up Site would like to spread some holiday cheer as we bring Santa's Magic Clock back to life.  This is an excellent opportunity to drive holiday traffic to your site.  Each one of Santa's reindeer will hold a clue to a puzzle.  Fortunately for you, the ... http://universal.myfastsite.com/2008/11/18/santas-magic-clock/ From an article titled 'Recession Proof Your Business' by Ron Romano: Recession Proof Your Business – How to Avoid Business Failure & Increase Sales in a Lagging Economy   When you’re a small business owner there’s no “Golden Parachute”, no Massive Severance Package or Stock Options to cash in on and there are ... http://universal.myfastsite.com/2008/11/12/marketing-in-a-recession-revisited/ We continue today with more opinions on the shift from traditional to online and handling the reduction of marketing budgets.  Let's get right to it. First up is Simon from Online Perception Audits.  Simon writes: Yes (Budgets are shrinking)..... but they're not my budgets, they are other peoples. TV / newspapers / traditional ... http://universal.myfastsite.com/2008/11/11/online-marketing-shift-part-3/ We continue today with some more insights into how traditional marketing is shifting to online and how budget cuts are impacting marketing.  As with Friday's posts, the insights and opinions shared are from others collected via a question on Linked In. First up today is Kevin from Network Solutions.  We share ... http://universal.myfastsite.com/2008/11/10/online-marketing-shift-part-2/ Seems, we are having trouble getting our posts done on the blog this week.  It has been a busy one.  Today, we finally get to our first post of "You are Not Alone".  These posts will come fast and furious and share perspectives from others. The original question was posted on ... http://universal.myfastsite.com/2008/11/07/online-media-shift-part-1/ I meant to get into this post yesterday, but between all the action, I didn't get a blog post in.  Whatever your political leanings, there was no mistake that social media made a mark in this election.  The election also made a mark on social media. Articles flooded the web and ... http://universal.myfastsite.com/2008/11/05/social-media-and-the-election/ Each week, we take a look beyond My Space, Facebook, and YouTube, at a social network that you may not have checked out yet.  Keeping with our scary week theme, we thought it fitting to introduce you to Sinister Space. Sinister Space is a social network devoted to horror fans.  This ... http://universal.myfastsite.com/2008/10/30/social-networks-sinister-space/ I feel like Dr. Frankenstein today on scary week on the blog.  I'm happy to say that my monster - the Temporary Urban Space Project (TUSP) is alive.  There are pictures at the end of this post from Pulse, the initial music and art event for the project. I am going ... http://universal.myfastsite.com/2008/10/29/its-alive-tusp/ Keeping with the scary week theme in this blog, we take a look at the recent comments regarding the death of blogs and try to avoid the marketing budget slashers. Are Blogs dead? That was a recent headline.  According to some reports blogs have been dead since 2004.  Guess that would make ... http://universal.myfastsite.com/2008/10/28/bludgeoning-blogs-avoiding-the-slasher/ October 27th.  I don't see a full moon, but apparently leading up to Halloween, we got some weird social media news. The first came from a US Army report that terrorists could theoretically use Twitter.  There is some great alliteration in that sentence.  Search Marketing Gurus (SMG) report: According a a ... http://universal.myfastsite.com/2008/10/27/twitter-terrorism-the-geeks-will-rule/ Each week, we take a trip beyond My Space, Facebook and YouTube to introduce you to a different social network.  As you probably know, we are a Pittsburgh based company, yet we have not featured any of the Pittsburgh based social networks.  We remedy this oversight this week with a ... http://universal.myfastsite.com/2008/10/21/social-networks-women-drivers/ Contextual ads are a bit different than your search ads.  So we are on the same page, contextual ads are ads that are served based on the content of a website.  For example, a website devoted to photography would carry ads for cameras. So what makes these ads different from your ... http://universal.myfastsite.com/2008/10/20/contextual-ad-basics/ This is the week that was in social media... The digital music space may become even more crowded.  Reports surfaced that Facebook is investigating some sort of music delivery service. Facebook does not want to tangle with the big record companies over licensing issues nor build a service from scratch.  As ... http://universal.myfastsite.com/2008/10/17/week-end-social-media-wrap-oct-17th/ Today's blog post is actually devoted to others.  Social media is still relatively new and for certain is always changing.  It is important to stay up by reading and researching and talking to others.  You gain strength this way.  That is one of the things I like most about social ... http://universal.myfastsite.com/2008/10/16/strength-in-numbers-with-social-media/ I have read a lot of info recently that said Long Tail Keywords were dead.  IT seems that experts like to kill concepts quickly these days.  Yesterday, I came upon this chart from Marketing Sherpa that proves that this strategy is still viable for SEO http://universal.myfastsite.com/2008/10/15/a-case-for-long-tail-keywords/ Each week we take a look beyond My Space, Facebook and YouTube to a social network that you may have not visited yet as well as uncover additional marketing opportunities.  Today we get ready for Christmas by looking at I Like Totally Love It a social network dedicated to shopping. http://universal.myfastsite.com/2008/10/13/social-networks-i-like-totally-like-it/ We have made no secret of our appreciation for online games as a powerful marketing tool.  The segment is growing exponentially and is poised for another boos even in these turbulent economic times. Our excitement was stoked again today with Google's announcement that they are beta testing AdSense for games.  The ... http://universal.myfastsite.com/2008/10/09/google-brings-revenue-source-to-online-games/ Reuters reported today that YouTube will look for more ways to monetize their network.  The site is in the process of building out an e-commerce module that will sell music, videos, games, books, concert tickets and other media related items. The site has partnered with Amazon and Apple for delivery.  When ... http://universal.myfastsite.com/2008/10/08/youtube-will-sell-music-video/ Each week, we go beyond My Space, Facebook and YouTube to get to know another social network out there.  Normally, we say meet the network, but today's feature is all about meeting up. MeetUp is a social network that desires to actually get you off the computer.  Strange as that sounds, ... http://universal.myfastsite.com/2008/10/06/social-networks-meet-up/ Quick Friday post on the events of this week: The week has of course been dominated by politics.  We don't cover that topic in this space.  However, we have been watching the explosive rise in social networks directly related to political usage.  Just sign on to Twitter and the top of ... http://universal.myfastsite.com/2008/10/03/shoot-an-apple-off-the-head/ This is part 2 of marketing in an unstable economy.  In this post, we will look at some tips on how you can get more for your marketing buck.  Making your marketing dollars go further in tough times will help you show more return to management, manage lower budgets, and ... http://universal.myfastsite.com/2008/10/02/stretch-your-marketing-dollar/ Part 1: A rough economy typically takes a toll on marketing.  Good marketers weather the storm by showing realistic ROI for their programs. They shift resources when necessary and use these opportunities to win market share.  Yes, it is easier to grow in good times, but I hold firm to the ... http://universal.myfastsite.com/2008/10/01/marketing-in-an-unstable-economy/ Received an interesting report from Marketing Sherpa today regarding the use of Web 2.0 tools, specifically user generated content and online advertising page views.  According to the report, page views can decline with the use of web 2.0 technology. This has a logical explanation though as web 2.0 tools provide content ... http://universal.myfastsite.com/2008/09/30/does-web-20-lower-page-views/ Think social networking is just for the teens or the college students? Then you are only scratching the surface of social networking.  This week, as we go beyond MySpace, Facebook, and YouTube, we visit the boomers social network site - Eons. Eons was designed to give Baby Boomers their own home ... http://universal.myfastsite.com/2008/09/29/social-networks-meet-eons/ We hope to see you tonight for Pulse, sending an electricity to the Temporary Urban Space Project in Pittsburgh at 330 -332 Third Avenue downtown in between Smithfield and Wood.  Pulse features Deadly Buda, the native Pittsburgher is back and spinning vinyl that NYC, LA, and London doesn't have yet ... http://universal.myfastsite.com/2008/09/26/pulse-tonight-9pm-with-dj-deadly-buda/   Some times, partnering with another event instead of planning your own is the right way to go with your street marketing program.  In this case study,the brand was introduced to a new demographic ans was received positively creating additional marketing opportunities in the future. http://universal.myfastsite.com/2008/09/24/partnering-on-an-event-can-bring-street-marketing-success/ We are going to double post today with these online advertising tips that was ready to go yesterday and we ran out of time to post and a post about street marketing. UniversalWit acts as a news aggregator for the AMA Pittsburgh blog and we have been re-posting the Marketing Sherpa ... http://universal.myfastsite.com/2008/09/24/tactics-for-boosting-online-advertising-success/   UniversalWit is pleased to found Pittsburgh's own Temporary Urban Space Project (TUSP) in conjunction with Nine Over Ninth Productions.  Our first project is in association with Urban Evergreen's building at 330 and 332 Third Avenue downtown Pittsburgh. http://universal.myfastsite.com/2008/09/21/temporary-urban-space-project-part-1/ Each week (Though we missed last week), we introduce you to a social network beyond MySpace, Facebook and YouTube.  This week we turn to the entrepreneurial side and take a look at Advisor Garage. Advisor Garage is an online directory of advisors with the mission to help entrepreneurs.  Areas of expertise ... http://universal.myfastsite.com/2008/09/19/social-networks-meet-advisor-garage/ In one of my favorite recent Broadway shows, a shaggy haired puppet sings "The Internet is for Porn".  Well that may have been true, the recent news announcement made me sing a different tune. It's official social sites have taken down the king of the Internet and are now the most ... http://universal.myfastsite.com/2008/09/18/social-media-slays-the-giant/ As a follow up to last week's Online Testing chart from Marketing Sherpa, we find this one of interest as well on banner clicks by size.  According to the results, it seems that size does matter, but as in specific not necessary bigger: http://universal.myfastsite.com/2008/09/16/banner-advertising-size-survey-results/   http://universal.myfastsite.com/2008/09/16/introducing-pulse/ I was perusing through the daily newsletters and found this of interest and applicable to this blog from the Marketing Sherpa.  The chart of the week deals with online advertising, specifically some suggested testing options based on budget. http://universal.myfastsite.com/2008/09/09/online-advertising-testing/ Join The Planet Pulse at these upcoming events: Sept. 13, 2008 - Kool Aid 4 The Planet Pulse joins Phoenix Management Productions in bringing Richard Vission, Pittsburgh's own Product 19 and others to Gravity Nightclub, 1216 Pittsburgh Street, Cheswick PA 15024.  Hit the dance floor and look for The Planet Pulse crew ... http://universal.myfastsite.com/2008/09/08/upcoming-the-planet-pulse-events/ Every week, we go beyond MySpace, Facebook and YouTube to introduce you to a social network.  Today our post goes to the dogs - literally.  We take a peek at MyDogSpace.com. MyDogSpace describes itself as an interactive space for all dogs and dog lovers.  I am guessing that it is mainly ... http://universal.myfastsite.com/2008/09/03/social-networks-meet-mydogspace/ It is the first day after a long weekend and the news wire was dominated by Google as well as some other social media news.  Here are some of the topics that made it into the UniversalWit research library today. http://universal.myfastsite.com/2008/09/02/social-media-mish-mash/ Busy day today for social media.  Many user accounts were suspended on Twitter because AMC threw up the red flag with users impersonating characters from the popular 'Mad Men' series. Many users on Twitter are actually fake characters.  The Mad Men impersonators though were able to use sound in the character ... http://universal.myfastsite.com/2008/08/27/social-media-news-twitter-and-more/ Link building is a key tactic in search engine optimization.  There are good tactics to link building that will deliver results and there are some tactics that will just plain land you in hot water with the search engines and you may not be able to recover. In this blog, we ... http://universal.myfastsite.com/2008/08/26/egaging-content-seo/ Each week on this blog, we take a look at social networking opportunities beyond MySpace, Facebook or YouTube.  This week we share Multiply with you. Multiply is a sharing network.  I was first introduced to it in my search for mash ups, songs mixed together by a talented DJ.  I was ... http://universal.myfastsite.com/2008/08/25/social-networks-meet-multiply/ I have been sitting on this news for about a week, but I am really excited about this announcement and what it means for social networks in the future. Matt Mullenweg of WordPress (Disclaimer: This site was built on a WordPress platform and I am a big fan) announced that WordPress ... http://universal.myfastsite.com/2008/08/22/a-second-explosion-for-social-networks/ With something as new and exciting as social media, it is often easy to forget that you do not want to receive an ROI from your efforts.  Marketing metrics do apply to social media.  To increase effectiveness and justify your expenditure to management, metrics should be regularly evaluated. http://universal.myfastsite.com/2008/08/21/marketing-metrics-apply-to-social-media/ Each week on this blog, we take a look at social networking opportunities beyond MySpace, Facebook or YouTube.  This week we go from moms to motors as we feature Motortopia, a social network site for your car, bike, boat or plane. http://universal.myfastsite.com/2008/08/18/social-networks-meet-motortopia/ Facebook has been all over the news this week. The site has taken over as the world's leading social network site even if it is still behind MySpace here in the US. Facebook's approach to using the local native language has fueled their march overseas. http://universal.myfastsite.com/2008/08/15/social-networking-thoughts-and-facebook-news/ This blog often covers AdverGaming topics.  Casual Gaming offers a lot of opportunities for AdverGaming.  Better yet, some lessons being learned by casual game providers are lessons that apply to most Web 2.0 marketing tools.  It is all about finding your audience and engaging them on their preferred level. http://universal.myfastsite.com/2008/08/12/casual-gaming-thoughts-resources/ In our continuing look beyond MySpace, FaceBook and YouTube, today we look at a social network dedicated to moms.  I was watching the Olympics and I noticed the commercials featuring athletes talking about their moms, and it inspired me to write about CafeMom. http://universal.myfastsite.com/2008/08/11/social-networks-meet-cafemom/ Google is giving you a glimpse inside the "database of intentions". This is the mysterious inner sanctum that stores the secrets of Google. It reminds me of something out of Harry Potter - 'The Room of Requirement' or something magical like that. Insights for Search is a new service released ... http://universal.myfastsite.com/2008/08/08/gaining-search-insight/ Join our friends at The Planet Pulse in their search for Pittsburgh's Hottest Male Model on August 28th, 2008. Find out more about this exciting new retailer set to hit the Pittsburgh area next month. http://universal.myfastsite.com/2008/08/07/the-planet-pulse-event/ Social Media may be coming of age as a reliable and cost effective addition to a marketing program.  The factors that are leading more and more companies to add social media to the marketing mix include: More email marketing is landing into spam folders decreasing the ROI for these programs http://universal.myfastsite.com/2008/08/06/social-media-evolving-into-a-viable-opportunity/ Google is throwing its weight into advergaming.  The company recently launched Lively, a virtual world which is an excellent platform for games.  Along with this platform, the company that is the leader in online advertising and has made in-roads into radio and other traditional advertising outlets announced that it ... http://universal.myfastsite.com/2008/08/05/advergaming-set-for-a-boost/ Beyond MySpace, FaceBook and YouTube: In our continuing series of looking beyond the big social networks, we take a look at Decorati a focused social network for interior design. http://universal.myfastsite.com/2008/08/04/social-networks-meet-decorati/ I came across an excellent study regarding online video.  Some great take aways like keep your programs short (3 minutes or less) and make them funny, music oriented or user generated content for max appeal.  This article came from Marketing Charts. http://universal.myfastsite.com/2008/08/01/online-video-numbers/ The holidays are right around the corner.  Is your online marketing strategy ready?  Now is the time to take stock of your programs in advance of the season.  Consider these external factors that may play an important role in a successful holiday season: http://universal.myfastsite.com/2008/07/31/christmas-in-july-post/ UniversalWit is currently assembling a Street Promotional Team in the Pittsburgh area for events in August and September.  Interested candidates should contact us for details.  Must be fun and outgoing and be able to get to each event. We also searching for Free Runners that would like to run, jump, tumble, ... http://universal.myfastsite.com/2008/07/31/in-search-of/ I read an interesting post on Mashable today titled 'Corporations are driving social media growth'.  It made some excellent points that as more corporations dip their toes in the water that social media is becoming less of a niche of early adopters and more of a full fledge marketing outlet. http://universal.myfastsite.com/2008/07/30/what-is-driving-social-media/ UniversalWit would like to install a new recurring feature into this blog that takes a look at the many social network options that you have to promote your business.  Some will be business specific and some will be more general options.  We will try and give you a picture as ... http://universal.myfastsite.com/2008/07/29/social-networks-meet-twitter/ The 12th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.com The buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country. Check out the issue and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/07/28/pittsburgh-social-media-buzz-12/ This summer has been a busy one for new developments in social media and online marketing.  The past 2 weeks, we have been devoting Mondays to reporting on recent announcements and today is no different. Cuil (Pronounced Cool) announced that they are bringing a competitive search engine to rival Google.  The ... http://universal.myfastsite.com/2008/07/28/developments-in-online-social-media/ Change is often feared, yet change is inevitable and all around us. New Media such as social networks, blogs, and other user generated content is big change to many marketing folks. It is often more comfortable to continue a marketing strategy because of its familiarity. After ... http://universal.myfastsite.com/2008/07/25/the-inevitable-new-media-change/ The best blogs are not always the most read, but show the passion that a person or company has for the topics they cover.  We have been neglectful about updating our recent work section, but I'd like to introduce you to two of our recent projects. Both are small, but both ... http://universal.myfastsite.com/2008/07/23/blogging-with-passion/ The Field of Dreams quote is so over used it's a cliché now and I hate to use it again.  'If You Build It - They Will Come' only works for baseball fields in Iowa.  It does not work on the web and it certainly does not work with Web ... http://universal.myfastsite.com/2008/07/22/social-networks-are-not-passive/ The 11th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.com The buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country. Check out the issue and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/07/21/pittsburgh-social-media-buzz-11/ In the news for Monday July, 21, 2008 is the compromise from Yahoo and dissident shareholder Carl Icahn. Facebook also made an announcement today. http://universal.myfastsite.com/2008/07/21/social-media-marketing-news-2/ Online video continues to chisel into to normal tv watching habits.  According to the venerable reporting agency Neilsen, Some 162 million went online in May. Video posted some strong numbers with 119 million unique viewers and  7.5 billion video streams viewed in May 2008. http://universal.myfastsite.com/2008/07/18/online-video-news/ Finishing up our discussion on Long Tail, particularly how it applies in SEO and SEM, we have two basic examples to illustrate the thinking.  If you would like more detailed examples of long tail keywords or an analysis of your particular needs, please contact us. http://universal.myfastsite.com/2008/07/17/long-tail-search-examples/ Building on yesterday's report on the buzz surrounding Long Tail, today we will take a look at Long Tail keywords for search engine optimization.  Checking your analytics, you probably find 3 or 4 keywords that direct the majority of traffic from a search engine to your site. http://universal.myfastsite.com/2008/07/16/long-tail-keywords/ Chris Anderson set the world on fire with his book 'The Long Tail' (I recommend it for reading).  Now it seems the Long Tail has been applied to strategy all over the marketing universe from product to SEO. http://universal.myfastsite.com/2008/07/15/long-tail-buzz/ One million was the key phrase today.  The US announced that it had one million names on its Anti-terrorism list.  The bigger news was that Apple sold one million of its latest version IPhone.  The company announced 10 million downloads from its apps store as well.  This means that you ... http://universal.myfastsite.com/2008/07/14/you-already-have-a-mobile-marketing-program/ The 10th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country. Check out the issue and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/07/14/pittsburgh-social-media-marketing-buzz-10/ Earlier in the week, we reported on the social media initiative from Google called Lively, a virtual entertainment site.  Several responded with some excellent insight that I would like to share with you today. http://universal.myfastsite.com/2008/07/11/responses-to-thoughts-on-googles-lively/ Yesterday in social media marketing news, we reported on Google's introduction of "Lively", a new virtual experience website.  Yesterday, on LinkedIn, we posted a question asking for thoughts and experiences on Lively. We'd like to hear from you as well.  Feel free to submit comments as an answer to 'What are ... http://universal.myfastsite.com/2008/07/10/social-media-marketing-thoughts-on-lively/ The 9th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/07/09/pittsburgh-social-media-marketing-buzz-9/ No topic today.  Instead, there has been a flurry of activity after the holiday in announcements of new social media marketing activities.  We will use the space today to report on some of these recent developments. http://universal.myfastsite.com/2008/07/09/social-media-marketing-news/ Texting is growing rapidly as a form of communication in the US, which is catching up to Europe and Asia for the technology. Today's blog post gives a basic understanding of the new marketing tool as well as some interesting data from the Pew Internet & American Life Project. http://universal.myfastsite.com/2008/07/07/idk-my-bff-marketing/ Time to wrap the short week with one more post regarding search engine optimization.  This article came across my desk on Monday as well.  SEO seems to have a magical quality to it, call it Google Mystique.  Some think of it as a game.  Some think of it as an ... http://universal.myfastsite.com/2008/07/03/seo-myths/ In Part 2 we continue with Marketing Sherpa's ‘Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools'.  Today comes the 9 tools that you can use to help you with Search Engine Optimization. http://universal.myfastsite.com/2008/07/02/seo-tips-tools-part-2/ There have been several excellent articles on Search Engine Optimization that came across my desk over the past couple of days.  As part of our mission to deliver the most appropriate and useful information possible in this blog, I plan to devote the rest of the week to sharing ... http://universal.myfastsite.com/2008/07/01/seo-tips-tools-part-1/ The 8th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/07/01/pittsburgh-social-media-marketing-buzz-8/ You may be feeling uneasy about adapting new media as part of your marketing programs.  Sure, the stats show us that traditional marketing is declining and new media is growing.  However, we know that there is still uneasiness over a customer base that is empowered and a communications explosion. A recent ... http://universal.myfastsite.com/2008/06/30/social-media-marketing-you-are-not-alone/ People I speak with seem to always have SEO on their minds. That's good. SEO is a marathon not a sprint. I am apt to quote movie lines so to borrow from Willy Wonka with a few updates: SEO is 73% perspiration, 27% creativity, and 5% luck. ... http://universal.myfastsite.com/2008/06/26/search-engine-optimization-some-basic-tips/ Social Media and PR go hand in hand.  There are so many new outlets for your news items.  Today, we are going to look at the blogosphere and the opportunities that are available there. http://universal.myfastsite.com/2008/06/25/alternative-pr-make-your-story/ We have been running at top speed with this blog in an attempt to keep up with the dizzying amount of info that comes out daily. Today, we take a breath. Many of our clients are just getting exposed to what Web 2.0 can do. As part of getting ... http://universal.myfastsite.com/2008/06/24/web-20-glossary/ The 7th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.com The buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/06/23/pittsburgh-social-media-marketing-buzz-7/ This was not originally planned to be the post for today, but I got information for the new CAN-SPAM provisions for the AMA Pittsburgh blog.  As they go into effect July 7, 2008, I thought it would be prudent to share them here as well. http://universal.myfastsite.com/2008/06/23/email-marketing-update/ The Seeker & The Hidden Skulls Online Game In honor of Indiana Jones, UniversalWit brings you a Seek and Scramble game for the Summer. It is free to play. You don't have to sign up either. All you have to do is find the 13 skulls we hid ... http://universal.myfastsite.com/2008/06/21/universalwit-games-presents/ Search Engine Optimization is something we here every day and with good reason.  Search engines are the number one place people turn to when searching for information about a company.  We'd like to share with you a recent survey of marketers just like yourself and what they had to say ... http://universal.myfastsite.com/2008/06/20/seo-roi-report/ Today's post is for the HR professional, specifically recruiting of candidates.  We know your company is more than its job description.  We also know that a candidate is more than a few keywords on a piece of paper.  Online video can bridge the gap between employer and prospective employee. http://universal.myfastsite.com/2008/06/19/online-video-hr-recruiting-potential/ Now that you are convinced that you can afford video and you are excited about what it can deliver.  It is time that you sold it to upper management and they want to see results right. So, how do you explain the ROI of video?  You can grasp the intangibles of ... http://universal.myfastsite.com/2008/06/18/social-media-marketing-video-metrics/ Hopefully, yesterday we convinced you that video was within your budgetary reach. Now, we can look at the benefits that are possible for your brand by deploying video as part of your marketing mix. Online Publisher's Association reports that 69% of online users have watched a video online. 24% ... http://universal.myfastsite.com/2008/06/17/social-media-marketing-advantages-of-online-video/ The 6th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/06/17/pittsburgh-social-media-marketing-buzz-6/ Video is our subject this week, because it is extremely popular, very effective, and also misunderstood by many marketers.  In fact this first post of our video discussion series deals with the myth that video is too expensive for most companies to utilize. http://universal.myfastsite.com/2008/06/16/social-media-marketing-the-myth-of-video-costs/ After watching Jessica's use of video yesterday and heading into the weekend, I thought we'd have some weekend homework before we talk video next week.  Don't worry it is not that difficult. On Monday, we start a multi-post series on using video as part of your marketing programs.  I came across ... http://universal.myfastsite.com/2008/06/13/social-media-marketing-video-primer/ It is nice an sunny and warm here in Pittsburgh, and I am in a cheerful mood.  We were going to get started on a 2-part blog series on video.  However, rather than end the week with it, I think we will start the week with it next week. Instead for ... http://universal.myfastsite.com/2008/06/12/using-social-media-marketing-to-get-what-you-want/ My clients often ask me about Email Marketing as part of their online marketing programs. I came across this article from Marketing Sherpa and it outlines some great opportunities so I wanted to share it in this space. UniversalWit monitors many blogs and eNewsletters for pertinent information. Check ... http://universal.myfastsite.com/2008/06/11/online-marketing-email-marketing-missed-opportunities/ In most cases when you see a definition of Web 2.0, you see the words User Generated Content or UGC. UGC has become the foundation of Web 2.0 with the empowerment of formally passive web surfing. You likely want to increase traffic to your company's website. UGC can help you rapidly ... http://universal.myfastsite.com/2008/06/10/social-media-user-generated-content/ The 5th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out issue to and email us your news at blog@universalwit.com. http://universal.myfastsite.com/2008/06/10/pittsburgh-social-media-marketing-buzz-issue-5/ It may be the $20 million dollar trivia question right now - how do I make my campaign viral. Viral is the online version of word-of-mouth, compelling content that gets passed from one inbox to the next. Here are a few  general attributes that virals share at their root, bearing ... http://universal.myfastsite.com/2008/06/09/social-media-marketing-getting-to-viral/