window.document.getElementById(’post-1′).parentNode.className += ‘ adhesive_post’;Interactive - Social Media - Street Marketing. That is UniversalWit. Get the cutting edge of marketing with the bite of creative wit.
If you are looking for traditional marketing services, then we are probably not right for you. However, if you want to move your marketing into the future like […]

Online video continues to chisel into to normal tv watching habits.  According to the venerable reporting agency Neilsen, Some 162 million went online in May. Video posted some strong numbers with 119 million unique viewers and  7.5 billion video streams viewed in May 2008.

Finishing up our discussion on Long Tail, particularly how it applies in SEO and SEM, we have two basic examples to illustrate the thinking.  If you would like more detailed examples of long tail keywords or an analysis of your particular needs, please contact us.

Building on yesterday’s report on the buzz surrounding Long Tail, today we will take a look at Long Tail keywords for search engine optimization.  Checking your analytics, you probably find 3 or 4 keywords that direct the majority of traffic from a search engine to
your site.

Chris Anderson set the world on fire with his book ‘The Long Tail’ (I recommend it for reading).  Now it seems the Long Tail has been applied to strategy all over the marketing universe from product to SEO.

One million was the key phrase today.  The US announced that it had one million names on its Anti-terrorism list.  The bigger news was that Apple sold one million of its latest version IPhone.  The company announced 10 million downloads from its apps store as well.  This means that you as a marketer are already […]

Earlier in the week, we reported on the social media initiative from Google called Lively, a virtual entertainment site.  Several responded with some excellent insight that I would like to share with you today.

Yesterday in social media marketing news, we reported on Google’s introduction of “Lively”, a new virtual experience website.  Yesterday, on LinkedIn, we posted a question asking for thoughts and experiences on Lively.
We’d like to hear from you as well.  Feel free to submit comments as an answer to ‘What are your thoughts and experiences with […]

The 9th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com.

No topic today.  Instead, there has been a flurry of activity after the holiday in announcements of new social media marketing activities.  We will use the space today to report on some of these recent developments.

Texting is growing rapidly as a form of communication in the US, which is catching up to Europe and Asia for the technology. Today’s blog post gives a basic understanding of the new marketing tool as well as some interesting data from the Pew Internet & American Life Project.

Time to wrap the short week with one more post regarding search engine optimization.  This article came across my desk on Monday as well.  SEO seems to have a magical quality to it, call it Google Mystique.  Some think of it as a game.  Some think of it as an impossible task.  In this article, […]

In Part 2 we continue with Marketing Sherpa’s ‘Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools’.  Today comes the 9 tools that you can use to help you with Search Engine Optimization.

There have been several excellent articles on Search Engine Optimization that came across my desk over the past couple of days.  As part of our mission to deliver the most appropriate and useful information possible in this blog, I plan to devote the rest of the week to sharing this insightful news.  I’ll add […]

The 8th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com.

You may be feeling uneasy about adapting new media as part of your marketing programs.  Sure, the stats show us that traditional marketing is declining and new media is growing.  However, we know that there is still uneasiness over a customer base that is empowered and a communications explosion.
A recent study of CMOs shows that […]

People I speak with seem to always have SEO on their minds. That’s good. SEO is a marathon not a sprint. I am apt to quote movie lines so to borrow from Willy Wonka with a few updates: SEO is 73% perspiration, 27% creativity, and 5% luck. Yes, you must give […]

Social Media and PR go hand in hand.  There are so many new outlets for your news items.  Today, we are going to look at the blogosphere and the opportunities that are available there.

We have been running at top speed with this blog in an attempt to keep up with the dizzying amount of info that comes out daily. Today, we take a breath.
Many of our clients are just getting exposed to what Web 2.0 can do. As part of getting comfortable with these new technologies […]

The 7th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.com The buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com.

This was not originally planned to be the post for today, but I got information for the new CAN-SPAM provisions for the AMA Pittsburgh blog.  As they go into effect July 7, 2008, I thought it would be prudent to share them here as well.

The Seeker & The Hidden Skulls Online Game
In honor of Indiana Jones, UniversalWit brings you a Seek and Scramble game for the Summer. It is free to play. You don’t have to sign up either. All you have to do is find the 13 skulls we hid on UniversalWit, The Seeker of […]

Search Engine Optimization is something we here every day and with good reason.  Search engines are the number one place people turn to when searching for information about a company.  We’d like to share with you a recent survey of marketers just like yourself and what they had to say about SEO ROI.

Today’s post is for the HR professional, specifically recruiting of candidates.  We know your company is more than its job description.  We also know that a candidate is more than a few keywords on a piece of paper.  Online video can bridge the gap between employer and prospective employee.

Now that you are convinced that you can afford video and you are excited about what it can deliver.  It is time that you sold it to upper management and they want to see results right.
So, how do you explain the ROI of video?  You can grasp the intangibles of what it will do for […]

Hopefully, yesterday we convinced you that video was within your budgetary reach. Now, we can look at the benefits that are possible for your brand by deploying video as part of your marketing mix.
Online Publisher’s Association reports that 69% of online users have watched a video online. 24% do so at least once […]

The 6th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out the issue and email us your news at blog@universalwit.com.

Video is our subject this week, because it is extremely popular, very
effective, and also misunderstood by many marketers.  In fact this first
post of our video discussion series deals with the myth that video is
too expensive for most companies to utilize.

After watching Jessica’s use of video yesterday and heading into the weekend, I thought we’d have some weekend homework before we talk video next week.  Don’t worry it is not that difficult.
On Monday, we start a multi-post series on using video as part of your marketing programs.  I came across two really good articles today […]

It is nice an sunny and warm here in Pittsburgh, and I am in a cheerful mood.  We were going to get started on a 2-part blog series on video.  However, rather than end the week with it, I think we will start the week with it next week.
Instead for today and tomorrow, we will […]

My clients often ask me about Email Marketing as part of their online marketing programs. I came across this article from Marketing Sherpa and it outlines some great opportunities so I wanted to share it in this space. UniversalWit monitors many blogs and eNewsletters for pertinent information. Check this space or contact us […]

In most cases when you see a definition of Web 2.0, you see the words User Generated Content or UGC. UGC has become the foundation of Web 2.0 with the empowerment of formally passive web surfing.
You likely want to increase traffic to your company’s website. UGC can help you rapidly accomplish this goal. In fact […]

The 5th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out issue to and email us your news at blog@universalwit.com.

It may be the $20 million dollar trivia question right now - how do I make my campaign viral. Viral is the online version of word-of-mouth, compelling content that gets passed from one inbox to the next.
Here are a few  general attributes that virals share at their root, bearing in mind that people online […]

So its Friday, and we decided to give you a little food for thought in this space for the weekend. We came across a study by Eloqua called the 2008 “State of the Marketer” survey.
They surveyed marketing professionals regarding their marketing spend this year and what they expect over the next 3 years. […]

I was having lunch with a colleague that I have known for several years now. The topic of PR in relation to social media came up and I wanted to share some of our conversation with you on the topic.
The question came up on what kind of PR is used to promote social media […]

The 4th edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out issue to and email us your news at blog@universalwit.com.

This blog has covered many social media marketing topics as they relate to marketing folks, but we do not want to leave our human resource professional friends out in the cold either. HR drives many marketing programs as it is important to attract the best candidates for open positions.
Social Media can be a driving […]

This is part 3 of our blog report on online games. Don’t forget to check out the Seeker Game.
You got the whys and you want to get started with advergaming as part of your online and social media marketing program. How do you make them work? Here are some of the items […]

The 3rd edition of Pittsburgh’s Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.comThe buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out issue to and email us your news at blog@universalwit.com.

Why are alternative reality and other online games important to online and social media marketing programs? Well, if you are into statistics, PQ Media reports that advergaming and webisodes are the fastest growing branded entertainment segments at 51.7% growth over the last 5 year period.
If you are not so much into statistics, here are […]

The second issue of Pittsburgh Social Media Marketing Buzz is now available at http://pghsocialmedia.blogspot.com
The buzz has the latest development in social networking programs around Pittsburgh as well as information and stats from around the country.  Check out issue to and email us your news at blog@universalwit.com.

Online and Alternative Reality Games (ARGs) are growing rapidly and have shown to fit nicely with online and social media marketing programs. In the next few blog posts here on UniversalWit, we will take a look at this social niche as the summer season kicks off and our minds turn to the fun activities […]

UniversalWit is proud to announce our new blog - Pittsburgh Social Media Marketing Buzz at http://pghsocialmedia.blogspot.com/ The Buzz is dedicated to reporting news and events around the Pittsburgh region related to social media as well as stats and information from around the country.
We encourage you to share your news in this space, by contacting us […]

As we approach the Memorial Day holiday, I’d like to
call attention to a unique memorial that is coming to
a close.
As a Pittsburgher,  I am a football fan and
this space today focuses on a former player. George
Martin, a former football star with the NY Giants, has
taken an interesting approach to raising funds to aid
the […]

There is a lot of information on the UniversalWit site about online and social media marketing tools, tricks and tips.  If you are just getting started in the web 2.0 world and are not sure where to look, all of this information may seem a bit daunting.
It’s ok.  There is no silver bullet, no perfect […]

We are proud to be a member of the American Marketing Association. UniversalWit is also lending a hand to manage the new AMA Pittsburgh blog. You can keep up with news, events, and marketing tips at http://pghama.blogspot.com/.
If you are interested in joining the AMA Pittsburgh chapter, please visit www.amapittsburgh.org.

Do you really know how web 2.0 impacts your company?  Not knowing could cost your company customers, prospects, and brand equity.  Make good decisions by having the appropriate information.  UniversalWit announces our Web 2.0 Exposure Assessment Services.  We analyze your audience, landscape, media mix, and concepts to deliver a detailed report on opportunities and threats […]

I have been asked recently about improving rankings on Google and other search engines. My simple answer is social media marketing. Google particularly likes web 2.0. When your company utilizes blogs and social networks like YouTube, Facebook and others, you create a one way link back to your website. Google reads […]

UniversalWit is pleased to release the web platform - My Chiropractor site.
My Chiropractor Site is an easy to use, easy to update all inclusive web site solution for chiropractors. The services include blog and video capabilities, hosting, and search engine optimization for one low monthly price.
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Yesterday, UniversalWit released its first edition of the Web 2.0 Zone.  As a follow up to this release, we wanted to share with you a valuable post that we came across in the Site Creations Blog by Scott Clark.
The post was titled “Marketing During a Recession? Get The Wind at Your Back.”  I know that […]

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This Halloween - we dare you to try something new. UniversalWit has taken the haunted house and sent it hurling into cyberspace as if it were Dorothy’s house in the Wizard of Oz. See it for yourself at www.1129ridge.com and get the marketing background on it in our recent work section.