We continue today with some more insights into how traditional marketing is shifting to online and how budget cuts are impacting marketing.  As with Friday’s posts, the insights and opinions shared are from others collected via a question on Linked In.
First up today is Kevin from Network Solutions.  We share the same thinking on being […]

I have read a lot of info recently that said Long Tail Keywords were dead.  IT seems that experts like to kill concepts quickly these days.  Yesterday, I came upon this chart from Marketing Sherpa that proves that this strategy is still viable for SEO

Part 1:
A rough economy typically takes a toll on marketing.  Good marketers weather the storm by showing realistic ROI for their programs. They shift resources when necessary and use these opportunities to win market share.  Yes, it is easier to grow in good times, but I hold firm to the belief that you win market […]

Link building is a key tactic in search engine optimization.  There are good tactics to link building that will deliver results and there are some tactics that will just plain land you in hot water with the search engines and you may not be able to recover.
In this blog, we often write about how content […]

Google is giving you a glimpse inside the “database of intentions”. This is the mysterious inner sanctum that stores the secrets of Google. It reminds me of something out of Harry Potter - ‘The Room of Requirement’ or something magical like that.
Insights for Search is a new service released by Google, that allows a […]

The holidays are right around the corner.  Is your online marketing strategy ready?  Now is the time to take stock of your programs in advance of the season.  Consider these external factors that may play an important role in a successful holiday season:

This summer has been a busy one for new developments in social media and online marketing.  The past 2 weeks, we have been devoting Mondays to reporting on recent announcements and today is no different.
Cuil (Pronounced Cool) announced that they are bringing a competitive search engine to rival Google.  The distinction for Cuil is that […]