Archive for 'SEM'
Online Marketing Shift Part 2
We continue today with some more insights into how traditional marketing is shifting to online and how budget cuts are impacting marketing. As with Friday’s posts, the insights and opinions shared are from others collected via a question on Linked In.
First up today is Kevin from Network Solutions. We share the same thinking on being […]
Posted: November 10th, 2008 under Online Advertising, New Media, Social Media, SEM, SEO.
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Contextual Ad Basics
Contextual ads are a bit different than your search ads. So we are on the same page, contextual ads are ads that are served based on the content of a website. For example, a website devoted to photography would carry ads for cameras.
So what makes these ads different from your search ads? After all, are […]
Posted: October 20th, 2008 under Online Advertising, SEM.
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Marketing in an Unstable Economy
Part 1:
A rough economy typically takes a toll on marketing. Good marketers weather the storm by showing realistic ROI for their programs. They shift resources when necessary and use these opportunities to win market share. Yes, it is easier to grow in good times, but I hold firm to the belief that you win market […]
Posted: October 1st, 2008 under New Media, Online Advertising, Social Networks, Social Media, SEM, SEO.
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Gaining Search Insight
Google is giving you a glimpse inside the “database of intentions”. This is the mysterious inner sanctum that stores the secrets of Google. It reminds me of something out of Harry Potter - ‘The Room of Requirement’ or something magical like that.
Insights for Search is a new service released by Google, that allows a […]
Posted: August 8th, 2008 under SEM, SEO.
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Social Media Marketing News
In the news for Monday July, 21, 2008 is the compromise from Yahoo and dissident shareholder Carl Icahn. Facebook also made an announcement today.
Posted: July 21st, 2008 under Social Networks, Social Media, SEM.
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