Got today’s chart from Marketing Sherpa.    I was excited because it is the first in their video benchmarking series.  I took the survey and was anxious to see the results.  Today’s chart I am not sure I agree with though.  The results are mixed which tells me that there is no magic pill that energizes […]

It is Friday so nothing heavy. and I didn’t want to write anything heavy, but I came upon this chart from Forester Research and Marketing Profs that shows Online Video at the top.  I thought it was interesting and decided to share it.  Have a good weekend.

This is the week that was in social media…
The digital music space may become even more crowded.  Reports surfaced that Facebook is investigating some sort of music delivery service. Facebook does not want to tangle with the big record companies over licensing issues nor build a service from scratch.  As such, they are looking to […]

I came across an excellent study regarding online video.  Some great take aways like keep your programs short (3 minutes or less) and make them funny, music oriented or user generated content for max appeal.  This article came from Marketing Charts.