UniversalWit Games and My Up Site would like to spread some holiday cheer as we bring Santa’s Magic Clock back to life.  This is an excellent opportunity to drive holiday traffic to your site.  Each one of Santa’s reindeer will hold a clue to a puzzle.  Fortunately for you, the reindeer have all dispersed to […]

We have made no secret of our appreciation for online games as a powerful marketing tool.  The segment is growing exponentially and is poised for another boos even in these turbulent economic times.
Our excitement was stoked again today with Google’s announcement that they are beta testing AdSense for games.  The service will add the ability […]

It is the first day after a long weekend and the news wire was dominated by Google as well as some other social media news.  Here are some of the topics that made it into the UniversalWit research library today.

This blog often covers AdverGaming topics.  Casual Gaming offers a lot of opportunities for AdverGaming.  Better yet, some lessons being learned by casual game providers are lessons that apply to most Web 2.0 marketing tools.  It is all about finding your audience and engaging them on their preferred level.

Google is throwing its weight into advergaming.  The company recently launched Lively, a virtual world which is an excellent platform for games.  Along with this platform, the company that is the leader in online advertising and has made in-roads into radio and other traditional advertising outlets announced that it will look to serve up […]