Got today’s chart from Marketing Sherpa.    I was excited because it is the first in their video benchmarking series.  I took the survey and was anxious to see the results.  Today’s chart I am not sure I agree with though.  The results are mixed which tells me that there is no magic pill that energizes a program into viral.  What I don’t agree with most is that paid search is listed as the top tool.

I’m not sure what to make of it all.  I welcome your thoughts on the subject.  Personally, I have focused attention on social media sites and have seen great success with house email.  I have also used alternative and traditional PR to get things moving.  What have you found that kicks you into viral?