We continue today with some more insights into how traditional marketing is shifting to online and how budget cuts are impacting marketing.  As with Friday’s posts, the insights and opinions shared are from others collected via a question on Linked In.

First up today is Kevin from Network Solutions.  We share the same thinking on being aggressive in down markets to out maneuver your competition:

Kevin writes:

In my case it is SME’s budgets that are moving to online solutions. They are scared of the idea of spending money anywhere it is hard for them to justify. I offer SEO and PPC advertising for Network Solutions. The fact that online advertising is the most measurable and the most cost effective for price per acquisition, SME’s are moving their money that way. The biggest challenge is getting them to understand this concept if it is totally new to them.

Advertise more in tougher times because your competition probably is not.

Next up is Keith a digital marketing and brand strategist.  Keith writes:

I’d say that I’m seeing an overall ‘delay’ or ‘pause’ in spending across the board in traditional and digital, which some people mistake for a reduced budget, but the folks I’m talking to say that they are definitely not cancelling, just waiting out the turmoil and election, but he campaigns do HAVE to happen. There might be a slight decrease in expected budgets that we were discussing 9 months ago, but overall, the cuts in actual budget we are seeing by percentage, is still smaller than the cuts I’m seeing on the traditional side.

We will be back tomorrow with additional opinions and perspectives on tackling the shift.  See how others are dealing with this shift, and always remember you are not alone.