This blog often covers AdverGaming topics.  Casual Gaming offers a lot of opportunities for AdverGaming.  Better yet, some lessons being learned by casual game providers are lessons that apply to most Web 2.0 marketing tools.  It is all about finding your audience and engaging them on their preferred level.

I met Paul Rowland, Creative Director of MoFo Games, on LinkedIn.  IF you would like to learn more about casual gaming, I recommend checking out his CasualConnection blog. He covers the topic in greater detail than we possibly can in this blog and adds his excellent insight.

Paul alerted me to an article about foreign companies having trouble gaining a foothold reported by Casual Game.biz title Casual Marketing Flawed in the US.

As reported in the article:

Founder of ‘virtual playground’ OutSpark, Susan Choe, has highlighted the reasons she feels foreign casual games firms don’t generally succeed in the US.

Her main area of advice lies in marketing, in which she believes casual games companies haven’t yet realiased exactly where to find their audience.

Choe’s advice was to maximize marketing investment by knowing where the appropriate audience ‘hangs out’.  This lesson is true to social networks, blogs, and other web 2.0 tools.  Furthermore, it is good advice to your marketing as a whole.

If you are applying your marketing dollars to places where your customers are not at, then you are wasting your money.  Evaluating your audience’s leisure patterns, and then diverting your marketing dollars to these outlets as appropriate is key to ROI.

There is no doubt in my mind that Casual Gaming is set for an explosion as are the other areas of Gaming.  The segment is an excellent source of content to feed the content hungry social networks as well as being an excellent opportunity to engage an audience with viral marketing potential.

This flood of exciting content offers excellent opportunities for brands to plug in as well with AdverGaming placements.  Perhaps, connecting your marketing savvy with the Casual Gaming developers dynamic content could be the marketing match made in heaven.