I read an interesting post on Mashable today titled ‘Corporations are driving social media growth’.  It made some excellent points that as more corporations dip their toes in the water that social media is becoming less of a niche of early adopters and more of a full fledge marketing outlet.

More and more corporations are beginning to integrate social media initiatives into their marketing programs.  At the same time though, there is still an aversion to these outlets from many corporations due to perceived biases.

So I’d like to pose the question to you.  What is driving the advancement of social media?  As more corporations enter the fray will this be seen as a positive or negative?  Let us know your thoughts on the subject.